Big Fish Branding is an initiative of Paulus Nabbe; most of the work on display was created during his time as Creative Director of Think Yellow.

Quick swim with

Big Fish

At Big Fish Branding, we don’t just dive in at the deep end. We take a moment to feel the current, make eye contact. Want to see if we’re the right fit? Watch our showreel for a taste of how we create images that move you. Ready for a quick dip?

Branding & Positioning

Deep dive into

Identity

We dive deep. Very deep. No superficial stuff. We want to understand what drives your brand, where it’s come from, and where it’s headed. With these insights, we create a visual identity that fits like a second skin. A bespoke design that works across every channel and medium. It’s not just a design that suits your brand, but one that stands out from the crowd and sticks with you.

Visual identity YACHT, staffing agency for professionals.

Photo concept and art direction on style
Art direction spatial branding

 

Project created during my time as creative director of Think Yellow

Naming and visual identity for company, Ryse, real estate consultants

Positioning and naming
Logo and style
Website design
Design and layout of online and offline media

Project created during my time as creative director of Think Yellow

Visual identity business center HOFF Amsterdam, commissioned by HOFF.

Positioning, logo design, style and pay-off
Art direction on webdesign

 

Project created during my time as creative director of Think Yellow

Naming and visual identity of e-commerce company Facticx commissioned by Xsarus. 

Positioning
Naming
Logo
Style and payoff

Project created during my time as creative director of Think Yellow

Visual identity Sparkwing, solar panels for small satellites produced by Airbus Defense and Space

Positioning and Pay-off
Website design
Logo design
Design and layout of online and offline media

Project created during my time as creative director of Think Yellow

Visual identity WTCs Amsterdam, Schiphol and Utrecht. Commisioned by CBRE Investment Management.

Positioning, style and pay-off
Brand Manual and basic design wayfinding
Art direction on photography and video
Design and layout of online and offline media

Project created during my time as creative director of Think Yellow

Campaign for Nationale Nederlanden’s renewed insurance package ZPP

Concept and copy
Design and layout of online and offline media

Project created during my time as creative director of Think Yellow (see case here)

Recruitment campaign for Milieu Service Nederland

Concept and copy
Photography (art direction)
Design and layout of online and offline media

Project created during my time as creative director of Think Yellow

Employer branding concept and recruitment campaign for Canon production printing

Concept and style development
Photography (art direction)
Design and layout of online and offline media

Project created during my time as creative director of Think Yellow (See case here)

Campaigns and social content

Hooked on

Results

Yes, we love beautiful things. But it has to work. Campaigns that stick, that spark something. Stopping power, impact, that’s what it’s all about. It’s not just the message, but the whole picture.

Design & communication

Design with

Depth

We like to keep things clear. Something that seems complex can be made simple with the right design. Whether it’s for screen, print, or spacial design, we create sleek designs with a story that sticks. Depth and simplicity, all in one.

Spatial design, concepting and wayfinding for Port of Rotterdam

Concepting
Interior Design
Design tables and lamps
Visuals and wayfinding

Project created during my time as creative director of Think Yellow

Visual identity, magazine, website, signing, wayfinding and narrowcasting of Delftse Poort office building.

Positioning, style and pay-off
Website design & signing.
Art direction on photography 
Design and layout of online and offline media

Project created during my time as creative director of Think Yellow (See case here)

Pitch presentation for the Scheveningen (The Hague) beer Maris lager

Concepting
Design 
Style Exercise

Project created during my time as creative director of Think Yellow.

Corporate movie and photography for Kinderdijk World Heritage Foundation

Art direction video and photography
Video: Korrel film, Stefan Mandersloot
Photography: Twelve Photograpic Services, Guido Pijper

Project created during my time as creative director of Think Yellow

Lifestyle photography for ING Netherlands over a 2-year period (2019-2021)

Art direction photography
Photographers: Jeroen Dietz and Frank van Delft

Project created during my time as creative director of Think Yellow

Corporate movie and photography for Swinkels Family Brewers

Art direction video and photography
Video: Korrel film, Stefan Mandersloot
Photography: Twelve Photograpic Services, Guido Pijper

Project created during my time as creative director of Think Yellow

Corporate movie and photography for logistics expert CB (2021)

Art direction video and photography
Video: Korrel film, Stefan Mandersloot
Photography: Twelve Photograpic Services, Guido Pijper

Project created during my time as creative director of Think Yellow

Photography & video

Content

Captured

Images that leave a lasting impression, that’s our strength. Whether it’s film or photography, we have the network to bring your story to life. Our pool of visual creators is vast, but always perfectly suited to your brand’s needs. No stiff stock material, just impactful photos and videos with a compelling story.

Illustration & animation

Art in

Motion

Illustrations, animations. Sometimes, you just need a bit of movement. We bring that movement, not just because we can, but because it’s right for the project. From silent to vibrant, from concept to image. We always ensure attention and precision.

Illustration, animation, motion graphics; from sleek simplicity to expressive handiwork with character. Watch a brief impression of the possibilities.

Illustration, animation, motion graphics; from sleek simplicity to expressive handiwork with character. Watch a brief impression of the possibilities.

Illustration, animation, motion graphics; from sleek simplicity to expressive handiwork with character. Watch a brief impression of the possibilities.

Illustration, animation, motion graphics; from sleek simplicity to expressive handiwork with character. Watch a brief impression of the possibilities.

CREATIVE COLLECTIVE

About

Big Fish

Big Fish Branding is an initiative of Paulus Nabbe. Under the guidance of this Art Director, designers, illustrators, copywriters, marketers, web developers, photographers, and videographers collaborate to improve brands. With a wealth of experience and a passion for our craft, we combine our talents to tell your story in a sharp, visually compelling, and unforgettable way. No off-the-shelf solutions here, just tailored approaches that touch hearts as well as minds. We’re here to make an impact, so your brand can truly shine.

Paulus Nabbe

Paulus Nabbe

Creative Director

Contact

Hooked up for

Bold Ideas

Do you have an idea that’s crying out for creativity? Or a challenge you’d like our help with? Get in touch! Fill in our contact form and we’ll dive into your story without delay. At Big Fish Branding, we’re eager to create something special together. Let’s connect!