Big Fish Branding is an initiative of Paulus Nabbe; most of the work on display was created during his time as Creative Director of Think Yellow.
At Big Fish Branding, we don’t just dive in at the deep end. We take a moment to feel the current, make eye contact. Want to see if we’re the right fit? Watch our showreel for a taste of how we create images that move you. Ready for a quick dip?
Branding & Positioning
We dive deep. Very deep. No superficial stuff. We want to understand what drives your brand, where it’s come from, and where it’s headed. With these insights, we create a visual identity that fits like a second skin. A bespoke design that works across every channel and medium. It’s not just a design that suits your brand, but one that stands out from the crowd and sticks with you.
Visual identity WTCs Amsterdam, Schiphol and Utrecht. Commisioned by CBRE Investment Management.
• Positioning, style and pay-off
• Brand Manual and basic design wayfinding
• Art direction on photography and video
• Design and layout of online and offline media
Project created during my time as creative director of Think Yellow
Employer branding concept and recruitment campaign for Canon production printing
• Concept and style development
• Photography (art direction)
• Design and layout of online and offline media
Project created during my time as creative director of Think Yellow (See case here)
Recruitment campaign for Milieu Service Nederland
• Concept and copy
• Photography (art direction)
• Design and layout of online and offline media
Project created during my time as creative director of Think Yellow
Campaigns and social content
Yes, we love beautiful things. But it has to work. Campaigns that stick, that spark something. Stopping power, impact, that’s what it’s all about. It’s not just the message, but the whole picture.
Design & communication
We like to keep things clear. Something that seems complex can be made simple with the right design. Whether it’s for screen, print, or spacial design, we create sleek designs with a story that sticks. Depth and simplicity, all in one.
Spatial design, concepting and wayfinding for Port of Rotterdam
• Concepting
• Interior Design
• Design tables and lamps
• Visuals and wayfinding
Project created during my time as creative director of Think Yellow
Visual identity, magazine, website, signing, wayfinding and narrowcasting of Delftse Poort office building.
• Positioning, style and pay-off
• Website design & signing.
• Art direction on photography
• Design and layout of online and offline media
Project created during my time as creative director of Think Yellow (See case here)
Pitch presentation for the Scheveningen (The Hague) beer Maris lager
• Concepting
• Design
• Style Exercise
Project created during my time as creative director of Think Yellow.
Lifestyle photography for ING Netherlands over a 2-year period (2019-2021)
• Art direction photography
• Photographers: Jeroen Dietz and Frank van Delft
Project created during my time as creative director of Think Yellow
Corporate movie and photography for Kinderdijk World Heritage Foundation
• Art direction video and photography
• Video: Korrel film, Stefan Mandersloot
• Photography: Twelve Photograpic Services, Guido Pijper
Project created during my time as creative director of Think Yellow
Corporate movie and photography for logistics expert CB (2021)
• Art direction video and photography
• Video: Korrel film, Stefan Mandersloot
• Photography: Twelve Photograpic Services, Guido Pijper
Project created during my time as creative director of Think Yellow
Photography & video
Images that leave a lasting impression, that’s our strength. Whether it’s film or photography, we have the network to bring your story to life. Our pool of visual creators is vast, but always perfectly suited to your brand’s needs. No stiff stock material, just impactful photos and videos with a compelling story.
Illustration & animation
Illustrations, animations. Sometimes, you just need a bit of movement. We bring that movement, not just because we can, but because it’s right for the project. From silent to vibrant, from concept to image. We always ensure attention and precision.
Illustration, animation, motion graphics; from sleek simplicity to expressive handiwork with character. Watch a brief impression of the possibilities.
Illustration, animation, motion graphics; from sleek simplicity to expressive handiwork with character. Watch a brief impression of the possibilities.
Illustration, animation, motion graphics; from sleek simplicity to expressive handiwork with character. Watch a brief impression of the possibilities.
Illustration, animation, motion graphics; from sleek simplicity to expressive handiwork with character. Watch a brief impression of the possibilities.
CREATIVE COLLECTIVE
Big Fish Branding was founded by Paulus Nabbe, brand strategist and art director.
For every challenge, I assemble a team of experienced brand and creative specialists. With a clear strategic process, strong concept thinking, and striking creativity, we take your brand further.
Not a heavy full-service agency, but tailor-made collaboration: the right expertise and smart technology, including AI, exactly when you need it.
Big Fish Branding combines strategic insight and creative concept thinking with the experience of top professionals and the power of smart tools. You get the quality of a large agency—delivered more personally, more effectively, and with greater impact.
Creative Director
Contact
Do you have an idea that’s crying out for creativity? Or a challenge you’d like our help with? Get in touch! Fill in our contact form and we’ll dive into your story without delay. At Big Fish Branding, we’re eager to create something special together. Let’s connect!